Since the launch of its Reuse-A-Shoe program in 1990, Nike has recycled more than 21 million pairs of athletic shoes to create public basketball courts and athletic tracks around the world. Its new Considered Design approach aims to reduce waste and eliminate toxins from its factories, further reducing its carbon shoe print.
Call it responsibility or accountability. Or simple popular demand. The rarefied world of design is embracing the environment as never before. Top architects are implementing revolutionary methods. Fashion and furniture mainstays are manufacturing products using sustainable materials. And luxury empires are establishing credos on issues their customers are still waking up to. Behind the scenes, trailblazing executives are taking big risks to make it all happen beautifully.